What are backlinks and how do you create them

What are backlinks and how do you create them

Backlinks are links that point to different pages on the same website, or other websites. They’re sometimes called internal or external links.

For example, if you create a Facebook or LinkedIn profile and add your website URL, this is a backlink. The aim here is to create high-quality, relevant backlinks to point from authoritative websites back to yours.

You can use backlinks for a myriad of reasons. One reason is to help people navigate a site. Another reason is to help search engines gauge how popular a site is and rank it in search results.

Google heavily factors backlinks into its search engine ranking algorithms. So, if you have a lot of high-quality backlinks pointing at your website, Google will consider your site to be highly authoritative. Also, it will be more likely to show up at the top of search results for relevant queries – assuming there are adequate on-page optimization practices in place.

Simply put, through the creation of high-quality backlinks, your website’s Domain Authority (DA) and Page Authority (PA) are increased.

This is a big change for SEOs who are used to focusing on building up their own website’s content instead of worrying about promoting themselves externally.

Can backlinks to my blog boost my SEO?

Yes, backlinks to your blog can improve your search engine optimization.

In the eyes of Google, backlinks act as votes for your site. And this can help increase your ranking on search engine results pages (SERPs). If a site with high authority is linking to your site, that’s even better. A backlink can also help you gain referral traffic and brand awareness. 

But while backlinks are one of the most important factors in improving SEO, they’re not the only f


You will also have to have great content and good on-page optimization that Google can crawl. So try to create content that is valuable and relevant for readers. Then share it with your social media audience to create backlinks.

But remember, the change does happen overnight. Hence, patience is key.

How do backlinks help my SEO?

A great way to grow your SEO is by building backlinks. But how exactly do backlinks help your SEO? Here’s how:

  1. Helps you get better search rankings.

SEO specialists have long known that backlinks are an effective way to improve a website’s search ranking. Why? Because backlinks are a sign of quality. If another website thought your content was valuable enough to link to, it must be relevant and trustworthy!

  1. Backlinks give you more authority.

Search engines look at how many sites link back to you, and use that data to rank you on the search engine results page. The more links you have, the more trustworthy your site is. This means that you’re much more likely to show up on the first page of [search engine] when people search for relevant terms – assuming that your content is high quality!

  1. Gives more referral traffic!

Not everyone will read every part of your website. If someone comes across a blog post that’s talking about what they’re interested in, they’ll probably check out the link to your website at the end of it – if there’s one there! 

That’s referral traffic: people who find you through other sites and social media platforms. The more links you have pointing back to your site, the more traffic those sites can send your way

  1. Increases brand awareness and builds credibility

Backlinks also increase brand awareness and build credibility with the community. For example, let’s say you’re trying to grow a car repair community. Then someone who is well-known in the industry writes a post about how awesome you are. Well, people will trust you more and want to move away from their current car repair shop to yours.

  1. Helps your website index faster

Backlinks also help your website index faster; they tell Google when new content has been added so that it can be crawled, analyzed, and included in the index.

How to obtain quality backlinks

Your website will perform better in SERP’s based on many different ranking factors, including the quality of incoming links you have to the pages of your website. As Google relies on the information attached to the links in order to rank your site against your competitors, the more links that show useful and credible information the better and your site will rank higher.

Google’s latest Penguin and Panda updates have made it difficult to simply automate backlinks from spammy or fake sites. You will need to create useful and purposeful links of your own. Here are some ideas below:

  1. Use informative and catchy ‘link bait’ when you post and share

The term “Link Bait” is a piece of content that people want to link to because it’s useful or interesting. It can be in the form of videos, infographics, tutorials, polls, or controversial topics that get the attention of visitors and provoke them to share.

Example: Top 10 Brisbane Coffee Shops is more catchy than Good Brisbane Coffee Shops

  1. Publishing skyscraper content

Skyscraper content is just super high-quality content that people find useful and link to. Many times, this means creating a long-form piece of content, like a comprehensive guide on some topic.

When you create this kind of high-quality, in-depth resource on your website, people will notice and start linking to it from their own websites.

In fact, study by Backlinko shows that long-form content gets an average of 77.2% more links than short-form articles.

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  1. Write testimonials and endorse companies

Write testimonials and endorse companies that you have worked with in the past or companies whose products or services you use on a regular basis. This can be done by writing a letter, sending an email, or even writing up a blog post.

There’s no better way to get your company noticed than by providing an honest, glowing endorsement for a client or partner. In fact, a study found that consumers trust the word of a friend or family member almost as much as they trust their own judgment. So if you have a good experience with a company and are willing to sing their praises, consider writing a testimonial!

Not only can this help boost their business, but it could also start a mutually beneficial relationship between your companies. Just be sure to make sure they’re willing to link back to you in return!

  1. Do guest posts for relevant blogs

If you’re looking for more backlinks and exposure, one great option is guest blogging on other sites that have similar audiences. Guest blogging is great because it gets you in front of new readers and helps build up your reputation with Google and other search engines (which will ultimately lead to higher rankings). 

But before you start sending requests left and right, make sure the blogs you’re reaching out to are relevant to your topic or audience—otherwise there won’t be any benefit from posting their blogs.

The downside is that some sites may charge a fee for guest posts.

  1. Network with other bloggers

When you’re building up your blog, it’s important to network with other bloggers who share your niche and interests. They might be able to help you improve your visibility, or even introduce you to new opportunities for collaboration.

The best way to make these connections is by introducing yourself and searching for ways to help them. You can offer to plug their blog in a post, or send them a list of resources that can help them in their field of expertise. Even if they don’t reciprocate immediately, they’ll remember you when the opportunity arises.

  1. Check your competitors’ backlink profile

Once you have assessed and scrutinized the backlink profile for your website, you can assess that of your competition. By doing so, you can identify weak points in your competition’s backlinks and build on these to give your SEO strategy the edge. 

You can use tools such as Moz Link Explorer and Majestic. These tools, after signup, will provide you with a free glimpse into the websites that are backlinking to your competitors’ sites. 

You can also purchase subscription plans which will give you a more comprehensive insight into all the backlinks for a particular website.

  1. Create Inforgraphics

Create infographics or other content that others may want to use for their own marketing purposes. This option gives you complete control over the quality of the link and provides an easy way for other sites to link back to yours without much work on their part. You could even ask them directly if they’d like to use your content!

  1. Broken Link Building

One of the best ways to get backlinks from authoritative sites is by performing broken link building. This entails finding broken links on an authoritative site’s page and reaching out to let them know so that they can replace the broken link with one on your site instead. Once they do this, you will get a backlink that helps boost the authority of your site!

  1. HARO (Help a Reporter Out)

Sometimes reporters need experts in certain fields to help them write articles, which means you could have an opportunity to get quoted just by reaching out! 

Quality vs. Quantity: Which Matters More When it Comes to Backlinks?

There’s a lot of debate in the SEO world about whether it’s better to have lots of backlinks, or a few really high-quality backlinks.

The answer, of course, is that you need both. If you want your website to rank, you need to have a mix of broad and high-quality backlinks.

That being said, if you had to choose one over the other, you should focus on getting a few high-quality backlinks. 

Here’s why:

If you have 10 low-quality backlinks, Google will assume that all those links came from spammy sources. That’s because low-quality websites tend to link out to other low-quality websites indiscriminately. 

In other words, Google assumes that most people who link out don’t care about the quality of the sites they link to—which means that getting 10 links from random sites probably means that you got those links by using blackhat techniques like buying links. It doesn’t matter if this isn’t true—Google doesn’t know whether it’s true or not, so they will assume.

But all in all, the quality over quantity approach is recommended. It’s better to focus on a few quality websites to link to than 1,000 links from low-quality websites.


Everyone wants to get more backlinks, and it’s not easy. It takes building relationships, creating quality content, and sharing your content with influencers. It takes time and effort, but it’s worth it.

From developing a strong backlink strategy to understanding link building outreach, we’ve covered all the bases. But remember: good results don’t happen overnight. Be patient and work on your backlink strategy each day until you start seeing results you can be proud of!

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