Search Engine Optimisation (SEO) is the optimisation and organic promotion of your website to rank it higher on organic search results, where you do not pay when a user clicks your website.
An SEO Service is important for your business because it increases the exposure of your products and services to customers who are further into their buying cycle and therefore more likely to make a purchase decision. Simply put, if customers can't find your products or services at this stage of their buying cycle, they cannot buy from your business. Our Search Engine Optimisation Service ensures customers will be able to find your products and services on search engines. Our Search Engine Optimisation Service includes website development, marketing, user experience (UX) as well as conversion optimisation to ensure your business can convert as much traffic into sales as possible.
To put things into perspective, it's estimated that each day there are 5.8 billion Google searches, which equates to 70,000 searches every second. These searches can range from informational intent, where someone is wanting to learn about a product or service, to commercial intent, where someone is looking to buy a product or service. Our SEO Service is focused on uncovering these commercial intent keywords for your business because they are much more valuable for business growth. An example of a search with commercial intent could be ‘buy cakes online Australia'. This search is more likely to lead to a sale than a search like ‘types of cakes’, which is an example of a search with informational intent. The first search example ‘buy cakes online Australia' indicates purchasing intent because it includes the keyword ‘buy’. The second indicator this is a search with purchase intent is that it includes the location as Australia. This shows that someone is looking for a business that is close to their location - in Australia. Uncovering searches with commercial intent is crucial to the success of an SEO campaign.
As with any form of marketing, Return on Investment (ROI) is key to assessing the value of a service. Our clients love the fact that SEO has the ability of being able to be completely tracked and reported on, unlike offline marketing. SEO Services analysis is made possible by a range of free online analytic platforms like Google Analytics, which shows where your website traffic is acquired from (organic, paid, social or direct), what pages are visited and most importantly, what percentage of your traffic are being converted into leads or sales. This is key to understanding the effect our SEO and Google Ads service has on your website traffic, conversions and ultimately the growth of your business.