How to Get Your Website on Page 1 of Google

How to Get Your Website on Page 1 of Google

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Have you ever wondered why there are so many articles and blog posts about how to rank your website on the first page of Google?

Why do we have such an obsession with Google’s first page?

In this article, we’ll not only share with you why having your website on Google’s first page is important. But we’ll also uncover handy tips and tricks to help get your business or website on Google’s first page.

So, let’s dig into the details, shall we?

Why is ranking on the first page of Google so important?

According to Oberlo, Google processes almost 8.5 billion searches per day. That is almost a million searches every eleven seconds. 

Out of this, a whopping 90% only visit first-page websites – only a fraction (10%) hovers on to the next pages. These stats alone are an important reminder of why marketers all over the globe are obsessed with Google’s first page.

In addition to drawing in lots of traffic, first-page business listing also helps boost a business’s authenticity. And this is what matters most, especially for small and medium-sized business enterprises. 

Now that we’ve established the importance of Google’s first page, let’s have a look at the tips which will help you secure a spot on the coveted page. 

 Keyword targeting, research, and optimization

In order to rank your website on the first page for a specific keyword, you must optimize your website for it. But first, you need to find the right keywords for your business/brand. You can use Google keyword planner or Semrush to find the keywords that will help you optimize your website copy for Google.

Knowing what your intended audience is actually typing into Google is priceless. Well, you can gain such information by conducting keyword research. Such information on real google searches will significantly guide content structure and your marketing approach.

Google evaluates and ranks websites for relevancy. That’s where search queries come in handy. If you want your website to show up for a particular keyword, it must satisfy the needs of the people who are searching for it. Content must also be the greatest resource available for the search term you’re targeting.

Moreover, when undertaking online research, many people rely on keywords to locate the right answers. When your product is successful in attracting traffic, you can get additional traffic by appearing among the top results for popular search queries.

In addition, a well-optimized website attracts more visitors. The point of optimizing your site for search engines is to boost your site’s rankings in search listings. And the aim of getting top rankings is to get more visitors and hopefully convert them into clients or generate leads.

For more reference, have a look at the organic traffic statistics report from Search Engine Land on SEO optimization:

 The importance of user experience for search engine rankings

User experience (UX) is an essential element of just about any SEO technique. Why? Because the UX design of your website actually impacts your SEO ranks on google via user involvement metrics. By making the effort to enhance the UX design of your website, you’ll also witness greater SEO rankings, improved brand reputation, and higher audience loyalty.

In fact, user experience has always been a factor in Google’s ranking algorithm. For instance, when a user is redirected from a website with ten links to another with twenty links, he or she may feel disoriented.

https://lh3.googleusercontent.com/3ZtSbTVbf3NcNMxc9qm5qG9u99MHBONyDFcsQGVt84QfdZU8o7rT-5_8Fg0aYVXPVQhnAt0o4PCkF3nx3vxbFAeeibIvKxX4xBy4y7GQK9ogykcZaKay9205b15qX3XmgxiP6os

User experience is all about establishing a user-friendly website experience. It streamlines how visitors engage with your website whilst simultaneously searching out for prospective pain-points. Pain-points are instances where the user could be puzzled by the website design.

An effective user-friendly website design makes it easier for your visitors to find what they’re searching for. In ranking websites, Google takes into account a variety of user engagement indicators. Therefore, when you put your efforts into improving the user experience, you’ll frequently witness a boost in your search engine ranking. In other words, if you can satisfy the needs of your customers, you’ll rise in the ranks of Google.

 Click through rates and their impact on search

Click-through rate (CRT) is the metric that measures how many clicks you get on a link out of all the times people see it. It’s used as a way to measure the success of your ad campaigns, including online ads.

To calculate click-through rate, divide the number of people who click on an ad by the total number of impressions that ad received – the number of times it’s viewed. Then multiply by 100 to turn it into a percentage.

The click-through rate CTR is a crucial metric in search engine ranking. So, it’s quite tricky to rank top on a search engine results page (SERP) if no person goes through your website.

The CTR is critical because it indicates the degree to which your stuff is valuable to your targeted market. A high CTR indicates that visitors find your content extremely relevant, while a low CTR indicates that readers perceive your content as rather less meaningful. If you’re utilizing Google Ads, your click-through rate has a direct impact on your Quality Score.

There is no doubt that the very first page of Google obtains the lion’s share of traffic. However, the click-through rates for such top and bottom search results are quite different. One research reveals the relevant click-through rates per Google listing:

  • The first search result: a click-through rate of 36.4 percent.
  • Second search result: a click-through rate of 12.5%.
  • Third search result: 9.5% click-through rate

The click-through rate is vital for search engine optimization, in much more than one manner. First and foremost, you want visitors to visit your website after seeing any kind of impression, be it an ad, a search engine result, an email, or any other type of media. That’s the objective of the interaction – to persuade visitors to click and follow through and connect with your content.

Secondly, it appears that Google does actually consider organically click-through-rate as a ranking element. Historically, SERP rankings have risen when CTR is greater than anticipated,

Whereas, rankings fell when CTR was lower than anticipated. So, it doesn’t matter what the situation is; CTR optimization definitely works, particularly if it is carried out on a large scale.

 If your website isn’t mobile-friendly it should be!

Viewers expect to be able to access content on the go. Even while people use computers for business or personal purposes, odds are they also utilize mobile phones. Using a mobile phone as a personal computer has become the norm for many people who have become addicted to having fast access to content. So, lacking a mobile-friendly website means any potential visitors will never have convenient exposure to details about your business on their mobile phones.

Contacting you should be convenient for potential customers. Mobile-friendly websites allows each website user the opportunity to instantaneously contact you by utilizing simply clicking buttons (phone number or an email). 

A mobile-friendly website is also well-liked by Google. In fact, Google’s all-important algorithm emphasizes mobile-friendly websites. Google realizes that most individuals surfing on the internet are using mobile phones. Thus, they prefer their results of the search to meet the search demands of the mass of their visitors. 

Mobile-friendly designs have become an essential aspect of advanced website designing. Especially considering that mobile search currently accounts for greater than 50 percent of all website traffic.

By optimizing your website to be mobile-friendly in structure and contents, your SEO substance will become more successful. Not only that, but your website will also rank high in Google search results.

 Are backlinks as important now, as they were 10 years ago? 

Search results use backlinks as an indication that other websites trust your contents. Link popularity is a strong indicator for search engines that a website or website’s material is noteworthy appearing in the results of a query.

Backlinks are as important today as they were nine or ten years before in terms of ranking. The only change is the manner in which they’re handled. So, obtaining these backlinks could have a satisfactory impact on a website’s ranking spot or searching exposure.

Off-site SEO relies heavily on obtaining quality backlinks from other websites. Link earning or link constructing is the term used to describe the procedure of acquiring these links.

https://lh5.googleusercontent.com/B-e6gV3hzlAEROl8uErNCrxuyaByBkrH_icKAaSgpW6bMVx5Kcvz2CpYhc1CDC83aVomSuC-4eA4aOc0XJtR_atqEOU24dtihkDILc8RX_cdmEBSufsRxEEk2cJObB7WPm0Sdto

Obviously, certain links are worth more than others. Quality, trustworthy, authoritative websites attract the most desirable links, whereas low-quality sites carry little or no value for backlink acquisition.

Link ownership can be passed or not passed depending on how the site proprietor tells search engines. However, don’t disregard the worth of no-follow links altogether because they aren’t followed. Just getting listed on reputable websites may do wonders for your company’s reputation.

The page you link to (its page authority, information, and search engine visibility, for example), , the wording of your anchor message, whether you want to pursue or discontinue following the link, or whatever meta tags are affiliated with the linking website can all have a significant effect on the valuation you impart.

However, link acquisition can be a time-consuming process. For instance, new websites or those increasing their keyword footprints might find it challenging to determine where to begin when it comes to link building.

Finding out what link-building strategies have assisted a competitor to rank successfully for your targeted keywords could be as simple as looking at the backlinks profile. Backlink tools like Link Explorer may assist find such links since you could potentially pursue specific websites with your personal link-building initiatives.

Spreading ‘link juice’ throughout your website with internal links

Link equity, previously referred to generically as “link juice,” is indeed an SEO ranking component. Link equity is based on the assertion that specific links convey worth and legitimacy from one website to the next.

This value is determined by a range of variables, including the authority of a connecting page, its subject relevancy, and its HTTP quality. Links that transfer equity are just one of the indicators that Google and various search engines consider when determining a page’s SERP ranking.

Your webpage should be structured similarly to this – with each line denoting a link:

https://lh6.googleusercontent.com/TRG7szaeMwctpJLAs5aYNRNyGZs9AkSBGc5HxGX1X2oBIDn5eoZ5kLSXavQjHbDJCr6WMhizSi2H2R9ov47kEXD8BVtk5x-2A5eLeLBfvF2Q906UB3-doxEjI0eCsPtQYTV5CFE

When all links lead to the homepage exclusively, the site will have great authority, while the subgroups or categories will not score effectively for search phrases. Essentially, the website must be interconnected to ensure that link juice flows freely throughout. If you reach the bottom of the structure (like, a particular products page), provide links to related categories on that page.For the reasons stated previously, there must not be “dead ends” inside a website. Additionally, internal links are required for Google’s crawlers to scan the website. Spiders or crawlers are unable to reach index pages that lack internal links. Isolated links are invisible to Google’s crawlers, regardless of how amazing the content on that particular page is.

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