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How to build high-quality backlinks for SEO in 2020

If I could recommend you do one thing to boost the ranking of your website, it is to generate backlinks. Typically, quality backlink creation is where digital marketers spend most of their time.

It is something which can make or break entire SEO strategies literally overnight. Each backlink you create should be from a quality source.

I’m not going to go into what Domain Authority (DA) or Page Authority (PA) means as this was covered in another article. You should note that building external links that are relevant and authoritative isn’t something that you should overlook when devising your SEO strategy.

Normally as internet markets we control most if not all aspects of SEO. We are used to being in control, we love everything being precise, measured and without risk which is most certainly the case for on-page optimisation.

In off-page optimisation, the onus of control is firmly in external parties hands. They have the power to decide to facilitate a link to your website (backlink). So the primary question is, how do you actually take control over something that is quite out of your hands? Well, you’re not totally out of luck yet.

Here are a few link building tactics you can utilise to boost your SEO efforts:

Directory Submissions

This linking source allows the ability to create a (usually) small contact card with your business details and hopefully include a link back to your website. This method provides a clean and simple way to get a few quick links pointing to your website. However, you have to take note that this is also one with the least link juice. Although inbound links coming from website directories don’t have that much authority, the ease of submission can give a quick jumpstart to your link building efforts and we really cannot argue with anything that’s free, right?

Content Creation

Creating content is usually referred to blog post creation but refers to all the web pages on your website. You can create remarkable content that other websites would want to naturally link to. This tactic has a reputation for being “link baity” with the goal to generate attention and at the same time encourage websites to link back to the original post. But link bait doesn’t necessarily mean that it’s bad for your website. As long as your content gives great value to your readers, then others would want to link back to it.

Great link bait contents include research papers containing original data as well as infographics, content about any controversial topic and even viral videos. The blog section of your website is the perfect avenue for this kind of content.

Social Media

Although most social media sites use nofollow tags and you don’t get any link juice from the links you post on your social media profiles, these are still links from external sources. Take note that search engines are also consider social cues when it comes to identifying authoritative content and websites. Use the links wisely to point your users to your website. After all, the ultimate goal is always to get them to your website, no matter what strategy you use.

Example: A no follow link is a link which hold the nofollow attribute within the link. <a href=”signin.php” rel=”nofollow”>sign in</a>

Press Releases

News releases are perfect to get in the news about about your company’s products and services. In addition, they also offer great SEO benefits. When your news is published and syndicated in different sites, you get authoritative inbound links! And it’s even better when a website voluntarily covers your news and incorporates it in their own articles, which gives you an even more high value inbound links.

While there are paid news sites all over the internet, there are those free news distribution sites that you can still leverage. To get the best out of news sites, you can create original research reports and release it for syndication in news sites.


While these strategies take time, it is one of the most effective ways to keep your business as well as your content on the thoughts of the audience who finds interest in linking back to you. You can start by creating a list of the most authoritative bloggers in line with your industry and start by building a healthy relationship with them. You can also add their links in your own blog posts. Once you get their attention, they will be more inclined to link back to you if you offer content relevant to their readers.

Reaching Out

This isn’t a suggestion to bribe website owners to link back to you. There are certain instances where you can politely ask bloggers to link back to you. For example, when an authoritative website cited and mentioned your company but didn’t link back to you, it is quite reasonable that you ask them politely to add a link to their citation. If you have a good relationship to the website, you can also leverage the opportunity by asking specific anchor text and adding a URL you would want to link back to your website.

Co-Marketing Initiatives

Marketing opportunities along with other content partnerships are a great way to generate high quality inbound links. Co-marketing initiatives are generally conducted across partners that do not offer the same products and services as yours but are technically complementary.

Guest Posts

This is absolutely the most effective way when it comes to generating high quality inbound links for your website. Although it requires creating content from your end, the results are powerful enough to leverage your website and give it authority. The best part of being a contributor to another website or blog is that you have full control over how you want your anchor text and URLs to look like. That said, you can actually target the right keywords in line with your link building strategy. Who wouldn’t want to get fresh content for free anyway?

If you want to stay on top of the competition, always remember to monitor your backlink profile. This way, you can protect your website from spammy links. Always consider doing SEO as a long term agenda for your business.

Monitoring your backlinks isn’t a walk in the park. Luckily there are useful tools to help you monitor links such as Link Alerts – a tool that will notify you once you have new backlinks for your website. This gives you a lead time to review links in case you want to remove them from your website. Doing this will also help you avoid unwanted negative SEO attacks.

This said, your inbound linking strategy should always require your dedication and be scrutinised by yourself on a regular basis.